Advertising Agency Internet Marketing
March 18, 2010
Having been in the search industry for the last seven years, we have developed a products and services that help our clients receive more targeted traffic to their website. Some of our services include:
Our process is detailed as follows:
I. Setup
II. Management
III. Reporting
• Setup
• Conduct keyword research focused on clients products and services
• Create local targeted campaign
• Create local extensions campaign
• Review Google local business listing and make appropriate changes
• Review current campaign for insights to improve performance
• Set ads to rotate evenly
• Structure account following Google best practices by separating out different search markets
• Implement basic strategy of building a nucleus of highly relevant phrases and expand out over time
• Follow a exact, phrase match roll out with expansions available in the future
• Create adgroups targeting misspellings
• Review competitors to improve our ad copy
• Create ad groups that are tightly themed and well organized
• Select appropriate internal landing pages to improve the correlation between message to landing page
• Review competitors ad copy, landing pages and call to action to improve our market positioning
• Review past results and glean insights for increased performance
Using Adwords
March 1, 2010
One of the reason you should be using Google AdWords is that is start sending traffic to your website immediately. You can use search engine optimization, social networks and all these things to drive traffic, but all of these method takes time before seeing any results. As soon as you create a campaign, AdWords will start generating traffic for your website.
Google Adwords explained
January 26, 2010
Google Adwords may seem extremely simple and straight forward, but the truth is that there are a lot of aspects you have to master if you and your business want to have success using it. There is a lot of potential in using Google Adwords to advertise, drive new customers and make new sales, but you can’t expect the money to come into your account if you just jump in without thinking and having a decent strategy. It doesn’t require extremely high skills, but you have to do it the right way.
First of all, the most important thing to know is that you have to drive targeted traffic to your website in order to makes sales or bring new customers. The only way to do that is by bidding on the most targeted keywords that correspond to the product or business you are promoting. A lot of business owners have lost a lot of money by simply bidding on the wrong or too general keywords. Having and bidding on the right keywords is the number one tip to succeed in Google Adwords.
Another tip to have success with Google AdWords advertising is simply to get the proper training or information. This can be achieved by reading on the subject or by purchasing an AdWords training course. Getting the right training and information will ensure that you make educated decisions and will increase your chances of running successful campaigns. You will also avoid the major mistakes and will cut on the learning curve.
You will have to do tests and keep a close look at your campaigns in the early days to ensure you are spending your budget according to your metrics. It is important to pay close attention to that because you will be able to react quickly if you realize you are spending too much on keywords that aren’t working or on the opposite if you don’t put enough money on the keywords that convert. It is all about monitoring and fine tuning to ensure you get the best out of your money.
So, to succeed with Google Adwords, you will have to target the best keywords for the product you promote and to do that you will have to get the proper training or read a lot about adwords. Finally, you will want to experiment by monitoring your campaigns and then fine-tune from there.
